Om PR-strategier i fildelningsdebatten
Via kommentarerna i inlägget som förklarar att Piratbyrån inte finns mer dök David Stypulkowski upp. Jag träffade David mitt under rättegången mot The Pirate Bay och blev då intervjuad om hur Piratbyrån jobbat, bland annat med rättegångsarbetet. Resultatet blev en del av hans uppsats “PR 2.0 – The New PR: A case study on the use of PR by pirates and anti-pirates” som handlar om hur pirater och antipirater använder sociala medier som arena. Den har tydligen vunnit pris i en tävling arrangerad av PRECIS, PR-konsultföretagens branschförening, vilket förstås är kul.
Jag har personligen väldigt svårt för uttrycken “pirat-” och “sociala medier”, men uppsatsen är bra. Förutom mig som företrädare för Piratbyrån har han också intervjuat representanter för Piratpartiet, STIM och BSA (Business software alliance). Här kommer några höjdpunkter (!) där jag säger smarta saker:
“We work as a non-profit organization and when it comes to things that require financial support and a lot of time and effort, it is impossible to compete with a multi-billion industry. We are not able to beat them in the arena of traditional lobbying.”
Piratbyrån focuses on networking which shares some elements of traditional lobbying in that the right type of people and groups are in focus and effort is made to try to influence them and create opinion. Furthermore Marcin de Kaminski states:
“The online community culture is very powerful, you never know what will happen. Many of our supporters do not want anyone to mess with their internet in the way that they know it. In this group there is also a lot of creative potential that can help us.”
Hela uppsatsen kan läsas via Precis.se, grattis David!
1 kommentar till “Om PR-strategier i fildelningsdebatten”
2010/06/28 klockan 09:54
[...] Dekaminski tipsar om en intressant uppsats av David Stypulkowski den heter PR 2.0 – The New PR: A case study on the use of PR by pirates and anti-pirates. Ämnet påminner mig om John Logies intressanta bok Peers, Pirates & Persuasion: Rhetoric in the peer-to-peer debates Logie examines metaphoric frames—warfare, theft, piracy, sharing, and hacking, for example—that dominate the peer-to-peer debates and demonstrably shape public policy on the use and exchange of digital media. Peers, Pirates, and Persuasion identifies the Napster case as a failed opportunity for a productive national discussion on intellectual property rights and responsibilities in digital environments. Logie closes by examining the U.S. Supreme Court’s ruling in the “Grokster” case, in which leading peer-to-peer companies were found to be actively inducing copyright infringement. The Grokster case, Logie contends, has already produced the chilling effects that will stifle the innovative spirit at the heart of the Internet and networked communities. [...]
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